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Janela Publicitária highlights Accrua's debate on founder relationships at SP2B

The media and business outlet covered the participation of Felipe Dellacqua, founder and CEO of Accrua, in the "Founders' Agreement" panel held in Ibirapuera Park, São Paulo.

2 min read
Accrua in the mediaJanela PublicitáriaAugust 13, 2026 · SP2B

Janela Publicitária, an outlet dedicated to the communications, media and business market, published on Thursday (13th) a report by editor-in-chief Renata Suter on Accrua's participation in SP2B (São Paulo Beyond Business).

The piece presents the panel "Pacto de Sócios: A Engenharia por Trás de Sociedades (Quase) Perfeitas", with Felipe Dellacqua, founder and CEO of Accrua, on August 14 in Ibirapuera Park. The festival brings together entrepreneurship, innovation, technology, business and culture and runs until August 16.

What the report highlights

The text starts from an observation Felipe has seen up close over five entrepreneurial ventures: many conflicts between founders don't come from problems in the business, but from misalignments that were never discussed when the partnership was formed.

According to the publication, the debate covers the legal, financial and governance aspects that make a partnership more structured, especially in times of fast growth or crisis:

  • Exit rules
  • Vesting
  • Decision-making processes
  • Capital allocation criteria

Learn more

Discover Felipe Dellacqua's track record and the panel details and read the full report on the Janela Publicitária website.

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